Rates.Gold was founded on the principle of **transparency and accuracy** in the volatile global gold market. We understand that for investors, jewellers, and consumers alike, having the most up-to-the-minute information is crucial. Our primary mission is to be the most reliable, real-time source for gold prices, specifically focusing on the widely used **'tola'** unit of measure across key global currencies (PKR, USD, INR, AED, SAR, GBP, EUR).
The tola is a traditional Asian unit of mass, historically used in India, Pakistan, and the Middle East, where gold trade is deeply rooted in culture and finance. By providing rates per tola (**1 tola = 11.6638 grams**), we offer a highly relevant and immediately actionable price benchmark for millions of users who rely on this measurement daily.
The prices displayed on Rates.Gold are not theoretical; they are **live, international spot prices** converted and adjusted to reflect local market conditions.
We strive to make complex financial data easy to access and understand. Whether you are tracking the market for an investment, planning a purchase, or simply staying informed, you can rely on Rates.Gold for fast, clear, and consistent price updates. Our system is designed for high performance, ensuring a quick and seamless experience on any device.